Launched in May 2009, The Concierge Map® is a user-centric visitor map publication. It's overall format and content is based on feedback by users and is the only free visitor map publication that is to-scale, accurate,and highly reliable.
The Concierge Map® has maintained a steadfast commitment to addressing user needs since its initial release in 2009. This dedication has earned recognition among hospitality service professionals who prioritise exceptional customer service to reflect the high service standards provided by their organisations. A small but effective undertaking is by ensuring that their guests are given the most dependable map publication.
The user-centric focus is the key reason why the majority of hospitality service professionals use and distribute The Concierge Map® confidently as their preferred choice for their guests. As the majority of visitors stay at their hotels and serviced apartments, The Concierge Map® is highly regarded as the most effective advertising medium to reach out to visitors in Singapore.
The basic requirement for any map to be considered reliable and useful is in its accuracy and up-to-date content. In Singapore, the most reliable data source for local maps are from the Singapore Land Authority. The area maps featured in The Concierge Map® were initially sourced through an SLA's licensing agreement, and thereafter updated regularly by our own team to ensure they are accurate and reliable.
The Concierge Map® is to-date, the only free visitor map that features a map-scale to help users determine distances to their destinations. Each 2mm grid-square represents an estimated 200m on the ground. The hospitality service professionals working in hotels find this feature extremely useful as they can also help their guests estimate the distances and time needed to get to those locations that they have recommended.
Since it's first issue, the overall physical size of The Concierge Map® has remained the same to maintain its simple folding format and user friendliness.
Visitor usage is critical for any map publication to be a truly effective marketing and advertising medium. The Concierge Map® maintains a maximum 50:50 content:advertisement ratio and refrains from increasing it's size for additional advertisement spaces. This enables our advertisers a high exposure and response rate.
The Concierge Map® is effectively the most User-Friendly visitor map in Singapore and its high usage level enables our advertisers to maximise their exposure and increase their response rate. .
The Concierge Map® (English) is published 6 times a year and is the preferred map publication used by hospitality service professionals working in the hotels, service apartments and service counters at various establishments throughout Singapore.
In their daily course of work, these professionals serve thousands of guests and need a reliable map publication that they can use confidently when they make their recommendations and provide the most reliable directions to those recommended destinations.
The publication is primarily distributed through the hotel and serviced apartment channels due to their high demand. The focus on these channels has also helped us reduce wastages and make evey copy count as a response generation opportunity for advertisers.
The Concierge Map® (Chinese) is published 4 times a year and is clone of the English language version in mapping information that is translated into Simplified Chinese.
This enables the non-Chinese literate service professionals who use the English version, the ability to perform their duties seemlessly when they serve their Chinese literate guests.
The publication is also specifically designed and structured to cater to the needs of the Chinese visitors market with its uniquely styled legend, content and selective distribution channels. This enhances The Concierge Map® (Chinese) version as a highly effective advertising medium for advertisers to get their share of the highly lucrative Chinese visitors market.
The Concierge Map® (Japanese) is published 4 times a year and was created by the requests of the Japanese concierges in Singapore who needed a reliable map publication they can use confidently when serving their Japanese guests.
Like the Chinese version, the mapping information was cloned from the English version and translated into Japanese. To ensure its accuracy, the entire publication was translated voluntarily by these Japanese concierges so they will be highly confident when they use it to make their recommendations and to provide directions.
The Concierge Map® (Japanese) is now their preferred map publication in their native language. Advertisers can be assured that The Concierge Map® (Japanese) is the most effective advertising medium for reaching out to Japanese visitors in Singapore.
